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NASDAQ NMS - GLOBAL MARKET • AAPL • Technology

Apple Inc.

$356.27
+$1.39(+0.39%)
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Open
$357.96
Day High
$360.83
Day Low
$355.75
Prev Close
$354.88

Price

1Y change+0.00%(+$0.00)
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About Apple Inc.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories, including Apple Watch, AirPods, Beats products, Apple Vision Pro, Apple TV 4K, HomePod, and Apple HomeView, as well as Apple branded and third-party accessories. It also provides advertising services comprising third-party licensing arrangements and own advertising platforms; AppleCare and cloud services; and payment services, including Apple Card and Apple Pay. In addition, the company operates App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Further, it provides digital content through subscription-based services, including Apple Arcade, a game service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience; Apple News+, a news and magazine service; and Apple TV, which offers original content and live sports. The company sells its products and resells third-party products through its retail and online stores, and direct sales force; its services through its various service platforms; and third-party cellular network carriers and other resellers. It serves consumer, small and mid-sized business, education, enterprise, and government markets. The company operates in North and South America, European countries, India, the Middle East, Africa, China mainland, Hong Kong, Taiwan, Japan, Australia, New Zealand, and rest of Asia. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Sector
Technology
Industry
Consumer Electronics
Country
US
Currency
USD
Employees
167,000
IPO
1980-12-12
Shares Outstanding
14532.2M

Fair value & financial health

Ask AI about AAPL
Fair valueconfidence 25/100
$237.54Wide disagreement

The methods disagree by 98% of the estimate, so the blended figure isn't a view — read the range below instead.

$124.71 Price Fair value Methods$356.50
  • Analyst targets$356.50
    median price target across 40 analysts · weight 45%
  • Growth-adjusted multiple$149.06
    forward P/E 33.7x re-rated to 14.1x, anchored to 14.1% growth · weight 35%
  • Discounted cash flow$124.71
    two-stage DCF: 11.7% growth decaying over 5 years to 2.5%, discounted at 9.4% · weight 20%
Wide tension · the methods differ by 98%
Financial health100% of metrics available
7.2/ 10 · Strong
  • Profitability10.0
    Net margin 27.6% · Operating margin 33.0% · ROE 142.3% · ROA 25.9%
  • Growth5.8
    Revenue growth 11.7% · Earnings growth 14.1%
  • Cash flow10.0
    Free cash flow positive · FCF margin 22.1% · EBITDA positive
  • Balance sheet2.8
    Debt/equity 0.84x · Current ratio 1.02 · Quick ratio 0.83 · Net debt position
Next reportEPS est $2.91 · revenue est $156.43B

expected 28 Jan · in 11 weeks

Methods 98% apart, so there's no single gap for a report to move

What the valuation arithmetic does at each outcome, never which is likely. Revenue and earnings growth move together here. Informational only, not investment advice.

Computed by MarketQuill from reported figures — arithmetic rather than an AI opinion, and it costs no Ask AI credit. Models like these are rough: informational only, not personalized financial advice. How these are calculated

Peers

Finding comparable companies…
CompanyPrice · 1DFair valueHealth

Fair value and health use the same models as above for every company. How they’re calculated

Fundamentals

Valuation
Market Cap
$5.18T
Enterprise Value
$5.22T
P/E (TTM)
39.67
Forward P/E
33.70
PEG Ratio
2.88
Price / Book
46.19
Price / Sales
10.81
Beta
1.09
Earnings & Growth
EPS (TTM)
$8.98
Forward EPS
$10.57
Revenue (TTM)
$478.83B
Revenue Growth
11.70%
Earnings Growth
14.10%
EBITDA
$171.49B
Free Cashflow
$105.66B
Profitability & Health
Profit Margin
27.60%
Operating Margin
33.01%
Return on Equity
142.26%
Return on Assets
25.87%
Debt / Equity
84.3%
Current Ratio
1.02
Quick Ratio
0.83
Dividends & Volume
Dividend Yield
0.30%
Dividend Rate
$1.08
Payout Ratio
11.80%
Avg Volume (10D)
52.28M
Volume
40.03M
Shares Outstanding
14.53B

Technicals

Buy
52-Week Range$246.63 – $356.27
SMA 20
$346.15
SMA 50
$339.04
SMA 200
$301.25
RSI (14)
60.6
MACD
4.173
Signal 3.279
Volatility
24.99%
Annualized
1M Return
+4.17%
1Y Return
+30.78%

Latest news

33m ago